Archive for February, 2011

Learn the Tricks Warehouse Stores Use to Bring Out Your Inner Impulse Buyer [Saving Money]

No music
This never occurred to me until behavioral and marketing psychologist Elliott Jaffa pointed it out to me: There’s no music playing in the background while shopping. “They want you in that store forever,” Jaffa says. There’s no fast music to make you shop faster or slow music to encourage you to meander through the store.”

A treasure hunt
Since stores like Costco change their merchandise often, you never know if what you see on sale today will be there the next day if you decide to go home and think the potential purchase over. Finding new things in a warehouse club is a treasure hunt and gives shoppers a sense of intrigue when they walk in.


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